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robwilsonNormally it’s only women who present the prizes on USA's The Price is Right, but after a highly competitive round of auditions involving hundreds of other men, it was decided that Wilson would “come on down!”

This game show has been running in stateside for over 40 years, but Rob Wilson is their first ever male model.

But being a Price Is Right model isn’t just about looks, the show’s producer is at pains to point out. “All of our top contenders, they had this certain quality, like, you know, the X factor, the je ne sais quoi … that you can’t put your finger on. And Rob definitely has it.”

Wilson is initially confirmed on screen for just a week, but if the viewers like him, he says he’s happy to stay around.

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